Overview
Convohub is a community platform built to help Nigerians connect, learn, and grow through meaningful conversations. The product brings together discussions around culture, careers, tech, finance, and everyday life into a single, structured experience.
I worked on the product end-to-end across both mobile and web, focusing on how users join the platform, express identity, discover content, and participate in conversations. The goal was to create something that feels familiar, but more focused, intentional, and safe.
The Problem
Many Nigerians already use platforms like X, Reddit, and Facebook, but conversations are often scattered, noisy, or not designed with this audience in mind. It can be difficult to follow discussions, find relevant topics, or feel comfortable contributing, especially when identity and safety are not well handled.
This created an opportunity to design a space that feels more structured, more relevant, and more thoughtful in how people interact.
The Approach
I approached this as a full product system rather than a collection of screens. The focus was on reducing friction early, helping users find relevance quickly, and building in the right controls for participation and safety.
Onboarding and access
The onboarding experience was designed to be simple and low friction. Instead of traditional password-based flows, users can sign up and log in using email, phone number, or social authentication. Verification happens through codes or links, which removes the need to remember passwords and makes the process faster, especially on mobile.
Identity without exposure
One of the key decisions was to avoid real profile photos. Instead, users create a username and select from a set of avatars or generated identities. This allows people to express themselves while still maintaining privacy, which is important for open participation in certain conversations.
Interest-based personalization
To make the product immediately relevant, users select topics they care about during onboarding. These hubs cover areas like tech, careers, finance, culture, and diaspora life. This early signal shapes the feed and helps users land in conversations that matter to them.
Conversations as the core experience
The product is built around conversations. I designed a clean feed with structured post cards and a focused conversation view where users can read, reply, and engage without distractions. The interaction patterns are familiar, but simplified to reduce noise and improve readability.
Sharing, moderation, and control
To support healthy interactions, I designed flows for reporting posts, hiding content, muting users, and blocking accounts. These actions are easy to access and clearly explained, making moderation feel like a natural part of the experience rather than something hidden away.
Notifications and preferences
Notifications were designed to keep users informed without overwhelming them. Users can control what they receive, how they receive it, and when. This includes in-app notifications, push alerts, email updates, and quiet hours.
Outcome
Convohub launched on web,Playstore and Appstore with a complete product foundation covering onboarding, identity, conversations, profiles, notifications, and moderation. The system is designed to support early community growth while remaining flexible enough to scale over time.
Reflection
This project was less about designing individual screens and more about building a connected system. The biggest challenge was balancing simplicity with flexibility, and openness with safety.
It reinforced my approach to product design, which is to focus on clarity, reduce unnecessary friction, and design experiences that feel natural to use over time.